Feebbo.com te ofrece la posibilidad de realizar estudios de mercado para tu empresa de una forma rápida, barata y sencilla. En Feebbo.com tenemos un panel de usuarios a los que encuestar y poder entender mejor sus necesidades y la relación que pueden tener con tu negocio.
En que casos un estudio de mercado es necesario:
- Lanzamiento de un nuevo producto o servicio.
- Conocer los cambios en tu mercado.
- Conocer el posicionamiento actual de tu marca.
- Valorar un cambio de imagen.
- Conocer los usos y hábitos de consumo de tus clientes y su evolución en el tiempo.
- Conocer por que tus clientes compran a tus competidores.
Ventajas del estudio de mercado online
El estudio de mercado online puede resultar beneficioso en cuanto a:
- Tiempo. Los plazos de realización son mucho más breves que en el estudio tradicional.
- Coste. El precio es mucho más ajustado.
- Multimedia. Puedes incluir elementos multimedia en tu encuesta (imagen, vídeo, archivos HTML…)
- Puedes testear tu página web o aplicaciones de ipad / iphone / android.
- Acceso a perfiles de usuarios de nivel socio económico alto y medio alto.
- El estudio de mercado online genera respuestas más honestas.
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