Estudios de Mercado para empresas en México te ofrece la posibilidad de realizar estudios de mercado para tu empresa de una forma rápida, barata y sencilla. En tenemos un panel de usuarios a los que encuestar y poder entender mejor sus necesidades y la relación que pueden tener con tu negocio.

En que casos un estudio de mercado es necesario:

  1. Lanzamiento de un nuevo producto o servicio.
  2. Conocer los cambios en tu mercado.
  3. Conocer el posicionamiento actual de tu marca.
  4. Valorar un cambio de imagen.
  5. Conocer los usos y hábitos de consumo de tus clientes y su evolución en el tiempo.
  6. Conocer por que tus clientes compran a tus competidores.

Ventajas del estudio de mercado online

El estudio de mercado online puede resultar beneficioso en cuanto a:

  1. Tiempo. Los plazos de realización son mucho más breves que en el estudio tradicional.
  2. Coste. El precio es mucho más ajustado.
  3. Multimedia. Puedes incluir elementos multimedia en tu encuesta (imagen, vídeo, archivos HTML…)
  4. Puedes testear tu página web o aplicaciones de ipad / iphone / android.
  5. Acceso a perfiles de usuarios de nivel socio económico alto y medio alto.
  6. El estudio de mercado online genera respuestas más honestas.


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