10 Ventajas de la investigación Online


http://www.dreamstime.com/royalty-free-stock-images-hand-computer-keyboard-image13624719Antes de realizar un estudio Online, es importante conocer lo que podemos obtener en un estudio de esta naturaleza. Maglia Michael Jordan A continuación hemos enumerado 10 ventajas que creemos importantes.

  1. Cobertura. Permite realiza levantamientos en los 32 estados de la República Mexicana en lugar de las 3 ciudades principales como generalmente se levanta en la investigación tradicional.
  2. Acceso a NSE altos. Actualmente por el tema de la inseguridad es más difícil acceder a viviendas de niveles socioeconómicos altos.
  3. Uso multimedia. Se pueden usar videos ya que es su medio natural. También se pueden agregar imágenes, lo que hace más ameno el cuestionario.
  4. Programación compleja. Al ser todo automatizado se pueden programar cuestionarios complejos de levantar cara a cara o telefónicamente.
  5. Elimina sesgos. Nike Air Max Pas Cher Se elimina el sesgo natural del entrevistador al momento de registrar las respuestas, ya que se hace directamente del usuario.
  6. Mejor costo por entrevista. Los estudios en NSE altos, targets muy específicos ó afines a Online o en ciertas zonas del país suelen ser caras en entrevistas en hogares o telefónicas, por lo que a mayor número de entrevistas Online, menor costo por entrevista.
  7. Honestidad. En Latinoamérica se le llama “sesgo de cortesía”. Fjallraven Mochilas Baratas Se observa mucho en pruebas de producto o conceptos o evaluaciones de baterías, dónde los entrevistados suelen dar valores más elevados, por quedar bien con los entrevistadores.
  8. Temas sensibles. sac a dos fjallraven kanken femme Algunos temas son difíciles de abordar en encuestas cara a cara. En Online cuentan con mayor privacidad y suelen aportar respuestas más cercanas a la realidad.
  9. Público inaccesible. En las encuestas cara a cara generalmente se levantan en hogares dentro de horarios laborales, por lo que generalmente pocas veces se encuentran a las personas que laboran entre semana.
  10. Rapidez. En algunos casos cuando el cuestionario es corto, sencillo y el target amplio, los levantamientos suelen ser muy rápidos.

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