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- Acceso a NSE altos. Actualmente por el tema de la inseguridad es más difícil acceder a viviendas de niveles socioeconómicos altos.
- Uso multimedia. Se pueden usar videos ya que es su medio natural. También se pueden agregar imágenes, lo que hace más ameno el cuestionario.
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- Elimina sesgos. Nike Air Max Pas Cher Se elimina el sesgo natural del entrevistador al momento de registrar las respuestas, ya que se hace directamente del usuario.
- Mejor costo por entrevista. Los estudios en NSE altos, targets muy específicos ó afines a Online o en ciertas zonas del país suelen ser caras en entrevistas en hogares o telefónicas, por lo que a mayor número de entrevistas Online, menor costo por entrevista.
- Honestidad. En Latinoamérica se le llama “sesgo de cortesía”. Fjallraven Mochilas Baratas Se observa mucho en pruebas de producto o conceptos o evaluaciones de baterías, dónde los entrevistados suelen dar valores más elevados, por quedar bien con los entrevistadores.
- Temas sensibles. sac a dos fjallraven kanken femme Algunos temas son difíciles de abordar en encuestas cara a cara. En Online cuentan con mayor privacidad y suelen aportar respuestas más cercanas a la realidad.
- Público inaccesible. En las encuestas cara a cara generalmente se levantan en hogares dentro de horarios laborales, por lo que generalmente pocas veces se encuentran a las personas que laboran entre semana.
- Rapidez. En algunos casos cuando el cuestionario es corto, sencillo y el target amplio, los levantamientos suelen ser muy rápidos.
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