Análisis sobre la industria de investigación de mercados en México


La Asociación Mexicana de Agencias de Investigación de Mercados y Opinión Pública ( AMAI) publica un análisis sobre la situación del sector en México.

El valor de la industria de investigación de mercados en México se estima en $6 mil millones de pesos y un crecimiento versus año anterior de 4.1%.También es importante ver como la industria ha crecido al doble de lo que se invertía hace 10 años.

Esto es debido a que cada vez un mayor número de compañías nacionales e internacionales toma la investigación de mercados como parte de sus sistemas de información para la toma de decisiones.

Sin embargo se observa una baja en la tendencia respecto al 2009 que registró un 8.9%.

México es el 13vo país a nivel mundial en investigación de mercados y segundo de Latinoamérica, después de Brasil según datos de ESOMAR. asics gel lyte pas cher En Brasil se invierte casi el doble de investigación de mercados que se hace en México. Nike Air Max 2016 Dames blauw Lo mismo sucede comparando el valor con países como España y Canadá.

El principal mercado de investigación de mercados es Estados Unidos; Conserva una ventaja considerable sobre Alemania, Reino Unido, Francia y Japón que integran el Top 5 de investigación de mercados a nivel mundial

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